Cathy Carey - Portfolio
With 3 years of copywriting experience in the retail and travel industries, I am skilled at producing high-quality content with a swift turnaround, and to a tight deadline. Read some examples of my work below.
I was contracted to deliver a number of 500 word travel articles for a UK audience on select destinations for ebookers.com. Using provided keywords and guidelines, I fulfilled all criteria to hand over true-to-brief articles for the campaign which helped to improve the site's SEO rankings.
Hotels.com were running a US-based campaign to boost traffic to their sites with high-quality, SEO-driven articles of 100 words on distinct cities and their neighbourhoods around the globe. With numerous batches of articles, I conducted research and writing in a short turnaround time to deliver the requested assets.
I worked on a range of marketing output for national Irish retailer Dunnes Stores, from emails to ecommerce writing to printed in-store media. Overseeing the copy for over 20 in-house brands, I strove to assure creativity, quality and consistency throughout all channels while maintaining the company's overall brand voice.
Baxter & Greene
In 2015 Dunnes Stores launched Baxter & Greene, a café and deli housed in selected store locations. Liaising with the Baxter & Greene team, I assisted in preparations for the launch of the brand's website and social media channels, crafting copy to reflect its healthy, wholesome approach to food.