Cathy Carey - Portfolio

With 3 years of copywriting experience in the retail and travel industries, I am skilled at producing high-quality content with a swift turnaround, and to a tight deadline. Read some examples of my work below.


I was contracted to deliver a number of 500 word travel articles for a UK audience on select destinations for Using provided keywords and guidelines, I fulfilled all criteria to hand over true-to-brief articles for the campaign which helped to improve the site's SEO rankings.

hotels-com_Image.png were running a US-based campaign to boost traffic to their sites with high-quality, SEO-driven articles of 100 words on distinct cities and their neighbourhoods around the globe. With numerous batches of articles, I conducted research and writing in a short turnaround time to deliver the requested assets.


Dunnes Stores


I worked on a range of marketing output for national Irish retailer Dunnes Stores, from emails to ecommerce writing to printed in-store media. Overseeing the copy for over 20 in-house brands, I strove to assure creativity, quality and consistency throughout all channels while maintaining the company's overall brand voice.


Baxter & Greene

In 2015 Dunnes Stores launched Baxter & Greene, a café and deli housed in selected store locations. Liaising with the Baxter & Greene team, I assisted in preparations for the launch of the brand's website and social media channels, crafting copy to reflect its healthy, wholesome approach to food.


Other international clients have included Selfridges, Brown Thomas and Sainsbury's.