Cathy Carey - Portfolio

With over 3 years of copywriting and digital marketing experience in the retail and travel industries, I am practised at producing high-quality SEO-driven content with a swift turnaround. Read some examples of my work below, and don't hesitate to get in touch if there's anything I can help with. For my personal work, check out The Word-Robe.

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Nirvana Canada

I write on and off-site content for Nirvana Canada's clients. Working to a set deadline with assigned keywords, I have penned entertaining and informative articles about a range of subjects, from great DIY ideas for home renovations, to the surprising health benefits of bone broth.



A seasonal project for Venture Media, I was hired by to write on-site articles while contributing to the site's SEO strategy. By optimising their web pages, I brought about significant improvement in SERP rankings, including a jump to the first page of Google for the search term 'Black Friday 2017'.

hotels-com_Image.png was running a US-based campaign to boost traffic to their sites with SEO-focussed articles of 100 words on distinct cities and their neighbourhoods around the globe. I conducted research and writing in a short turnaround time to deliver the requested assets.


Baxter & Greene

In 2015 Dunnes Stores launched Baxter & Greene, a café and deli housed in selected store locations. Liaising with the Baxter & Greene team, I assisted in preparations for the launch of the brand's website and social media channels, crafting copy to reflect its healthy, wholesome approach to food.


Dunnes stores

I worked on a range of marketing output for national Irish retailer Dunnes Stores, from emails to ecommerce writing to printed in-store media. Overseeing the copy for over 20 in-house brands, I strove to assure creativity, quality and consistency throughout all channels while maintaining the company's overall brand voice.


I was contracted to deliver a number of 500 word travel articles for a UK audience on select destinations for Using provided keywords and guidelines, I fulfilled all criteria to hand over true-to-brief articles for the campaign which helped to improve the site's SEO rankings.